Commercial Break

The ads below demonstrates the advanced consciousness of capital.  I found these Coke ads in the West 4th Subway tunnels.

Here are some bullet points which instantly came to mind when I saw this ad:

Coke’s understanding of the class is excellent and at an extremely high level.

Coke’s commodification of desires, dreams, and flows is brilliant .

This is another excellent example of the real domination of society by capital.

It is from here that any communist or anarchist grouping must begin. Not only do we trail the multitude, but that we trail capital’s knowledge and insight into the multitude.

This is class composition, subjectivity, and the art of propaganda.

Thank you Coke for teaching all of us on how it is done.

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